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Jose Manuel Rodriguez Chanez, Owner, Reds tacos & more

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From Food Truck to Community Hub: Building Reds Tacos in Southern Arizona

Southern Arizona has always been a place where small businesses are built on grit, relationships, and a deep sense of community. When I first started Red’s Tacos, it wasn’t with a big budget or a polished storefront... it was with a single food truck, a love for cooking, and the belief that if you show up every day and take care of people, growth will follow.

Like many entrepreneurs, days were filled with long hours, learning curves, and uncertainty. But what made the difference was Marana & Tucson and the surrounding communities. Customers became regulars. Regulars became supporters. And those supporters helped turn a small food truck into a growing, multi-location local brand.

Today, Red’s Tacos & More operates in several locations across Tucson & Marana, including our newest space near the University of Arizona. But it’s more than just another restaurant. We designed it as a community hub, and a place where families can gather, students can connect, local vendors can sell their products, and nonprofits can host events. We host markets, fundraisers, live music, and community nights because we believe businesses thrive when they become part of the neighborhood they serve.

One of the biggest lessons I’ve learned along the way is that growth doesn’t come from doing everything alone. It comes from partnerships with other business owners, with organizations like the Marana Chamber, and with customers who believe in what you’re building. Tucson is full of talented people and passionate entrepreneurs, and when we support each other, everyone benefits.

For anyone starting or growing a small business, my advice is simple: stay consistent, stay humble, and stay connected to your community. Success isn’t just about sales it’s about impact.

We’re proud to be building Red’s Tacos here in Southern Arizona, and we’re grateful for the community that continues to support us every step of the way.

 

Jose Chanez, Reds Tacos & More

Learn More About The Business Here